Pay Per Click Promotion: 2 Landing Page Tips That Convert!

Posted on July 25, 2009 - Filed Under ppc marketing | 15 Comments

A landing page is as critical to your pay per click campaign as the ad that gets them to click through to it. Following are two tips that will make it convert more prospects. Simple Works Best: Clean, simple, straightforward landing pages convert best. Many pay per click marketers may think of these types of [...]

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Pay Per Click Marketing: How to Choose “Buyer” Keywords

Posted on July 2, 2009 - Filed Under ppc marketing | 29 Comments

Choosing the right keywords is vital to success as a pay per click marketer, as we discussed in the post, Create Pay Per Click Keywords that Get Results. The advice dispensed in this post gives you everything you need to think about when putting together a keyword list. Here, we want to add one more [...]

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Pay Per Click Marketing: How to Cultivate Lifelong Customers

Posted on June 6, 2009 - Filed Under ppc marketing | 29 Comments

Pay Per Click marketing is known for its effectiveness in generating quick sales. And, this is a good thing. Quick sales, however, should not be the foundational goal of any online marketer. The ultimate goal is to create long-term relationships with customers. For, over time, these are the customers who will bring you the most [...]

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Choose Your Pay Per Click Network Wisely

Posted on May 2, 2009 - Filed Under ppc marketing | 19 Comments

When you think of pay per click networks, you immediately think of the big fish; Google AdWords, MSN AdCenter, Yahoo Search Marketing, even AdBrite. But, don’t count out the little fish just yet.  Choosing your pay per click network wisely doesn’t necessarily mean choosing the most popular one. Pay Per Click Networks: 3 Factors to [...]

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How to “Spy” to Boost Your Pay Per Click Advertising Results

Posted on April 1, 2009 - Filed Under ppc marketing | 32 Comments

If you’ve ever wondered what your competition was doing, you can easily find out. Knowing specifics like who is bidding on what keywords and how much they are spending can help you boost your PPC campaign results. SpyFu: The Pay Per Click Campaign Equalizer Spying on your competition to better your PPC campaign is possible [...]

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Are You Making This All-Too-Common Mistake with Your PPC Campaign?

Posted on February 2, 2009 - Filed Under ppc marketing | 39 Comments

Marketing – any type of marketing – is not a “set it and forget it” strategy. As for Pay Per Click (PPC), one of the most common mistakes many online marketers make is failing to continuously and consistently tweak their campaigns. While it may be easy to set it and forget it, it robs you [...]

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