How to Determine If Your Social Media Community Trusts You

Posted on September 4, 2010 - Filed Under social media | 28 Comments

Social media marketing is a sword that cuts two ways. It’s easy to build a community, but can be difficult to get them to trust you. This is because there is so much garbage on the net – everyone is trying to make a fast buck. Building trust is key to making sales. So, how [...]

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Top 2 Social Media Marketing Tips to Get More Traffic from Facebook Today

Posted on August 28, 2010 - Filed Under facebook | 32 Comments

Invariably, when social media marketing is discussed, Facebook is mentioned. That’s because with 400 million users worldwide as of May 2010, it is one of the fastest growing social media sites on the web. If you have a Facebook account or are thinking about getting one, following are two things you can do immediately to [...]

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Social Media Marketing Advice: Get More Traffic from Your Tweets

Posted on August 23, 2010 - Filed Under twitter | 27 Comments

Ever heard of hash tags? They can be your secret weapon to getting more traffic from every tweet you send out.  Here’s how and why. The Language of Social Media Marketing: What are Hashtags & How They Help You Get Traffic Hashtags are words on Twitter that are preceded by the # symbol. This symbol [...]

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One Way to Stand Out from the Competition on Facebook

Posted on August 20, 2010 - Filed Under facebook | 28 Comments

Facebook, now known worldwide as a social media marketing site, didn’t start out that way. When it was initially launched in 2004, it was just a site for college students to interact, eg, share photos, send messages, update personal profiles, etc. It quickly grew to become one of the most popular sites on the web. [...]

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Search & Social Media Success: New Search Engine Marketing and Social Media Marketing Conference Hits Los Angeles

Posted on August 16, 2010 - Filed Under training | 35 Comments

The continued growth of search and social media marketing is creating new opportunities, but Marketers are challenged on how to effectively integrate social media into their search marketing efforts. To address this challenge, PPC Summit presents an all new conference this year “Search & Social Media Success” which will be held at the Omni Los Angeles [...]

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Social Media Marketing…Forget about Other Forms of Internet Marketing?

Posted on August 5, 2010 - Filed Under social media | 46 Comments

Social media marketing has grown to such an extent that many companies are abandoning other types of marketing altogether. Proof? Ben and Jerry’s Ice Cream was the first major company to announce that it was abandoning email marketing to focus more on social media marketing. The real “story of this story” though is not that [...]

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Why Social Media Marketing Is Perfect Outlet for Small Businesses

Posted on July 30, 2010 - Filed Under social media | 31 Comments

One of the benefits of social media marketing for micropreneurs and small business owners is that they can level the playing field — big time — by investing in this medium. In fact, it’s a perfectly suited medium for the entrepreneur with no budget or a small budget to compete with the big boys. Why/how? [...]

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3 Free Social Media Marketing Tips To Get More Conversions

Posted on July 24, 2010 - Filed Under social media | 28 Comments

One of the primary reasons to use social media marketing is to increase your site’s conversions. And the fact that you can easily track your efforts in this type of marketing makes it more cost efficient, because you can quickly and easily change what’s not working. Following are three effortless ways to increase conversions using [...]

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What You Can Learn from Ben & Jerry’s Social Media Marketing

Posted on July 17, 2010 - Filed Under social media | 35 Comments

Ben & Jerry’s recently made what some would consider a ballsy move? They abandoned email marketing in favor of social media. While arguments can be made on both sides — ie, it was a good move or a stupid move – that’s not the point. The lesson here is one every business can capitalize on. [...]

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B2B Search Strategy Summit Introduce Search & Social Media Marketing Practical Lessons Learned

Posted on July 16, 2010 - Filed Under social media | 35 Comments

Last month PPC Summit presented the B2B Search Strategy Summit and brought together the top minds in B2B Search Marketing from Microsoft, Google,,, YouSendit, Enquiro, SEO-PR, and HubSpot during a full day of search marketing and social media strategy sharing sessions. If you missed it, you can check out the upcoming search engine [...]

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