Landing Page Optimization: How Eye-Tracking Can Help You Increase Your ROI

Posted on September 24, 2010 - Filed Under landing page optimization | 29 Comments

How people read online is different from how they read via other mediums, eg, books, magazines, etc. This is known as eye tracking, and, if you’re not familiar with it, you could be missing out on sales and leads. Some simple insight into eye tracking can help you significantly improve your landing page optimization strategies. [...]

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The Google Tool that Helps You Create Higher-Converting Landing Pages

Posted on September 18, 2010 - Filed Under landing page optimization | 44 Comments

Did you know that Google can help you design a better landing page? One that converts at a much higher rate? They can, via their Website Optimizer program for business. Why Trust Google to Help You Build a Better Landing Page Google is by far the number one search engine. In August 2010, it delivered [...]

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