Pay Per Click Marketing: 2 Types of Keywords You Should Know

Posted on August 11, 2009 - Filed Under ppc marketing | 36 Comments

Many pay per click marketing consultants speak of keywords as a monolithic group. They’re not. Here, we discuss two types and why you should know about them: branded and non-branded keywords. What are Branded Keywords? Branded keywords are those keywords associated with a particular brand, eg, Nike, Gatorade. What You Should Know about Branded Keywords [...]

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Pay Per Click Marketing: How to Choose “Buyer” Keywords

Posted on July 2, 2009 - Filed Under ppc marketing | 29 Comments

Choosing the right keywords is vital to success as a pay per click marketer, as we discussed in the post, Create Pay Per Click Keywords that Get Results. The advice dispensed in this post gives you everything you need to think about when putting together a keyword list. Here, we want to add one more [...]

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Classify Your Keywords for Better Pay Per Click Results

Posted on June 20, 2009 - Filed Under ppc marketing | 29 Comments

Every pay per click marketer knows that the success of any campaign depends on the keyword selection. But, it goes a step further than simply choosing the right keywords. Once chosen, keywords should be classified. What Is Keyword Classification? Keyword classification is where a pay per click marketer categorizes keyword phrases according to where they [...]

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Are You Making These 2 Vital Pay-Per-Click Mistakes?

Posted on March 1, 2009 - Filed Under ppc marketing | 20 Comments

As every Pay-Per-Click campaign manager knows, there are many elements that make up a successful PPC campaign. Following are two mistakes many make. Unless and until you know better, you’ll probably make them too? What are they and how can you avoid them? Read on. Keyword List: Your keyword list is the foundation of your [...]

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Pay Per Click Headlines: 3 Ways to Change It and Increase Your ROI

Posted on February 8, 2009 - Filed Under ppc marketing | 38 Comments

In the post entitled, Are You Making This All-Too-Common Mistake with Your PPC Campaign?, we relayed two reasons it’s critical to constantly monitor, tweak and analyze your PPC campaigns. One of the reasons was that customers become blind to your ad, eg, they gloss right over it because they’ve seen it so many times. At [...]

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Create Pay Per Click Keywords that Get Results

Posted on December 12, 2008 - Filed Under ppc marketing | 37 Comments

Are your keywords performing as well as they should be? Here’s how to determine relevant keywords that result in driving the greatest traffic at the least cost. Did you know that most successful PPC advertisers own between 500 & 5,000 keywords? Your Pay Per Click advertising success is dependant on understanding your customers and building targeted keyword lists for Google [...]

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