The Google Tool that Helps You Create Higher-Converting Landing Pages

Posted on September 18, 2010 - Filed Under landing page optimization | 44 Comments

Did you know that Google can help you design a better landing page? One that converts at a much higher rate? They can, via their Website Optimizer program for business. Why Trust Google to Help You Build a Better Landing Page Google is by far the number one search engine. In August 2010, it delivered [...]

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How to Use Long- & Short-Tail Keywords to Gain a Competitive Edge in Pay Per Click

Posted on March 26, 2010 - Filed Under ppc marketing | 32 Comments

How would you like to have less competition, and at the same time lower the cost of your Google pay per click campaigns? Google Pay Per Click Marketing: The Old Way If you follow what everyone else is doing (eg, bidding on the same keywords), you will most likely get the same results. But, it [...]

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How Pay Per Click Marketers Can Avoid Paying Too Much For Clicks

Posted on March 13, 2010 - Filed Under ppc marketing | 31 Comments

If you’re a Google AdWords pay per click marketer, you know how important it is to rank high for the right keywords. However, many PPC marketers pay too much – unintentionally. Following is one way they do so, and how to avoid it. Are Your Organic Listings Robbing You of Valuable Pay Per Click Dollars? [...]

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Why Knowing Your “PPC Personality?” Can Control AdWords Costs

Posted on February 27, 2010 - Filed Under ppc marketing | Leave a Comment

Everyone has inherent traits that affect their job performance. Before you wonder if you’ve landed on the right blog (yes, this blog is about pay per click marketing), let’s explain how this can help – or hurt – your Google AdWords PPC marketing success. For example, if you’re super competitive, you may have to do [...]

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What To Do If You Suspect PPC Marketing Click Fraud

Posted on January 9, 2010 - Filed Under ppc marketing | 2 Comments

Click fraud is, unfortunately, part of advertising online. Major players like Google, MSN and Yahoo! take great pains to help advertisers prevent it. If you’re a pay per click marketer and you suspect click fraud, following are some actions you can take: Identify the source: There are primarily three culprits when it comes to click [...]

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3 Important Questions Every Google AdWords Marketer Should Answer

Posted on December 31, 2009 - Filed Under ppc marketing | 35 Comments

Marketing online via Google AdWords is one of the quickest ways to start generating sales and leads online. And, it’s so easy. Many pay per click marketers make it much more difficult than it needs to be. To simplify the process, ask yourself the following three questions when preparing your AdWords campaign. If you can [...]

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2 Must-Know Google AdWords Tips For Setting Ad Budgets

Posted on December 20, 2009 - Filed Under ppc marketing | 41 Comments

New Google AdWords pay per click marketers can waste a lot of money if they don’t know how to property set an ad budget. There’s an art to it. Here are two things to keep in mind that will keep you from wasting money with this online marketing method. Set Limits: Figure out how much [...]

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Google AdWords Tips for Maximizing Placement-Targeted Campaign Results

Posted on December 12, 2009 - Filed Under ppc marketing | 13 Comments

Placement-targeted Google AdWords campaigns are best suited to Pay Per Click marketers who want more control over how their ad is presented across Google’s content network. Following are ways to maximize your ROI when creating a placement-targeted campaign. 1. Use Text & Image Ads: Placement-targeted Google AdWords campaigns allow you to create both types of ads. The advantage in [...]

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3 Small Changes That Bring BIG Pay Per Click Holiday Bucks

Posted on December 4, 2009 - Filed Under ppc marketing | 34 Comments

As it’s the holiday season and we know a lot of merchants make a large chunk of their revenue this time of year. And, many new marketers are trying pay per click advertising with Google AdWords and other search engines for the very first time. These are the reasons that why we’ve tried to give you as many [...]

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Use Google’s Account Performance Reports to Increase ROI

Posted on November 14, 2009 - Filed Under ppc marketing | 39 Comments

Recently, Google started sending pay per click marketers their account performance data via email. This information has always been available to PPC marketers, but you had to log into your account to get it. The reason getting this information via email is so important is because it: (i) reminds you to check on your pay per [...]

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