What You Can Learn from Ben & Jerry’s Social Media Marketing

Posted on July 17, 2010 - Filed Under social media | 35 Comments

Ben & Jerry’s recently made what some would consider a ballsy move? They abandoned email marketing in favor of social media. While arguments can be made on both sides — ie, it was a good move or a stupid move – that’s not the point. The lesson here is one every business can capitalize on. [...]

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