How to Sell More to Every Lead Your AdWords Campaign Provides

Posted on March 8, 2010 - Filed Under ppc marketing | 4 Comments

Wanna know the easiest way to capitalize on all the leads your Google AdWords pay per click marketing efforts are bringing you? Get organized BEFORE you start an AdWords campaign. It’s so simple that most internet marketers don’t even think about. The Psychographics of the Average Internet Marketer We say this a little tongue-in-cheek, but [...]

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Hot Off the Press: AdWords Advantage Online Summit Announced Agenda for Pay Per Click Training Classes

Posted on March 4, 2010 - Filed Under training | 33 Comments

Just announced….The AdWords Advantage Online Summit (AAOS) has announced the schedule of Search Engine Marketing (SEM) and Pay Per Click (PPC) advertising online training classes to be held  March 9-30, 2010.  All AAOS participants will save 40% upon registration by the early bird date (March 4). “Next week we will unveil the first ever online [...]

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Why Knowing Your “PPC Personality?” Can Control AdWords Costs

Posted on February 27, 2010 - Filed Under ppc marketing | Leave a Comment

Everyone has inherent traits that affect their job performance. Before you wonder if you’ve landed on the right blog (yes, this blog is about pay per click marketing), let’s explain how this can help – or hurt – your Google AdWords PPC marketing success. For example, if you’re super competitive, you may have to do [...]

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3 AdWords PPC Marketing Header Tag Tips to Improve Your Quality Score

Posted on January 30, 2010 - Filed Under ppc marketing | 3 Comments

Google uses a number of measures to determine how much a pay per click advertiser pays for one click. One of these ways is called a Quality Score. One way to improve your Quality Score – and pay less per click – is by properly using header tags. Without spamming, you can use header tags to [...]

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2 SEO Changes That Could Affect Your AdWords Pay Per Click ROI

Posted on January 22, 2010 - Filed Under ppc marketing | 28 Comments

Search engine optimization is mercurial. Things are constantly changing, which means that internet marketers must change with it in order to get the best returns from their PPC campaigns, for example. Following are two recently announced changes by search engine giant and ad network Google that every pay per click marketer needs to be aware [...]

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PPC Marketing AdWords Tutorial: How to Compete in a Super Competitive Niche

Posted on January 17, 2010 - Filed Under ppc marketing | 42 Comments

If you’re in a highly competitive PPC marketing niche, eg, credit, weight loss, insurance, and have a very small budget, there are going to be some keywords that you are never going to rank for. So, how do you put together a competitive Google AdWords pay per click marketing campaign? Following is one way to [...]

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3 Important Questions Every Google AdWords Marketer Should Answer

Posted on December 31, 2009 - Filed Under ppc marketing | 35 Comments

Marketing online via Google AdWords is one of the quickest ways to start generating sales and leads online. And, it’s so easy. Many pay per click marketers make it much more difficult than it needs to be. To simplify the process, ask yourself the following three questions when preparing your AdWords campaign. If you can [...]

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Discover Noncompetitive Keywords & Outsell Competitors Using Google AdWords

Posted on December 29, 2009 - Filed Under ppc marketing | 35 Comments

In pay per click marketing, keywords are the foundation of every successful campaign. But, your competition uses the same Google AdWords tools you do to discover profitable keywords. However, you can still beat them at this game. How? By using noncompetitive keywords. Here are two ways to dig up some good keywords your competition may [...]

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2 Must-Know Google AdWords Tips For Setting Ad Budgets

Posted on December 20, 2009 - Filed Under ppc marketing | 41 Comments

New Google AdWords pay per click marketers can waste a lot of money if they don’t know how to property set an ad budget. There’s an art to it. Here are two things to keep in mind that will keep you from wasting money with this online marketing method. Set Limits: Figure out how much [...]

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Google AdWords Tips for Maximizing Placement-Targeted Campaign Results

Posted on December 12, 2009 - Filed Under ppc marketing | 13 Comments

Placement-targeted Google AdWords campaigns are best suited to Pay Per Click marketers who want more control over how their ad is presented across Google’s content network. Following are ways to maximize your ROI when creating a placement-targeted campaign. 1. Use Text & Image Ads: Placement-targeted Google AdWords campaigns allow you to create both types of ads. The advantage in [...]

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