Archive for September, 2010

Landing Page Optimization: How Eye-Tracking Can Help You Increase Your ROI

Posted on September 24, 2010 - Filed Under landing page optimization | 29 Comments

How people read online is different from how they read via other mediums, eg, books, magazines, etc. This is known as eye tracking, and, if you’re not familiar with it, you could be missing out on sales and leads. Some simple insight into eye tracking can help you significantly improve your landing page optimization strategies. [...]

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The Google Tool that Helps You Create Higher-Converting Landing Pages

Posted on September 18, 2010 - Filed Under landing page optimization | 44 Comments

Did you know that Google can help you design a better landing page? One that converts at a much higher rate? They can, via their Website Optimizer program for business. Why Trust Google to Help You Build a Better Landing Page Google is by far the number one search engine. In August 2010, it delivered [...]

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B2B Landing Page Optimization Help: Why a Fresh Pair of Eyes Can Increase Leads & Sales

Posted on September 11, 2010 - Filed Under landing page optimization | 46 Comments

Your landing page is as critical to the success of your online marketing efforts as keywords. For, they are the first place prospects “land” when they click on your ads. Now that you’ve done all the hard work of getting them to click through, following is one thing you can do to make sure they [...]

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How to Determine If Your Social Media Community Trusts You

Posted on September 4, 2010 - Filed Under social media | 28 Comments

Social media marketing is a sword that cuts two ways. It’s easy to build a community, but can be difficult to get them to trust you. This is because there is so much garbage on the net – everyone is trying to make a fast buck. Building trust is key to making sales. So, how [...]

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