Archive for July, 2010

Why Social Media Marketing Is Perfect Outlet for Small Businesses

Posted on July 30, 2010 - Filed Under social media | 31 Comments

One of the benefits of social media marketing for micropreneurs and small business owners is that they can level the playing field — big time — by investing in this medium. In fact, it’s a perfectly suited medium for the entrepreneur with no budget or a small budget to compete with the big boys. Why/how? [...]

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3 Free Social Media Marketing Tips To Get More Conversions

Posted on July 24, 2010 - Filed Under social media | 28 Comments

One of the primary reasons to use social media marketing is to increase your site’s conversions. And the fact that you can easily track your efforts in this type of marketing makes it more cost efficient, because you can quickly and easily change what’s not working. Following are three effortless ways to increase conversions using [...]

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What You Can Learn from Ben & Jerry’s Social Media Marketing

Posted on July 17, 2010 - Filed Under social media | 35 Comments

Ben & Jerry’s recently made what some would consider a ballsy move? They abandoned email marketing in favor of social media. While arguments can be made on both sides — ie, it was a good move or a stupid move – that’s not the point. The lesson here is one every business can capitalize on. [...]

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B2B Search Strategy Summit Introduce Search & Social Media Marketing Practical Lessons Learned

Posted on July 16, 2010 - Filed Under social media | 35 Comments

Last month PPC Summit presented the B2B Search Strategy Summit and brought together the top minds in B2B Search Marketing from Microsoft, Google,,, YouSendit, Enquiro, SEO-PR, and HubSpot during a full day of search marketing and social media strategy sharing sessions. If you missed it, you can check out the upcoming search engine [...]

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Three Essential Tips for News Search Optimization

Posted on July 14, 2010 - Filed Under search engine optimization | 42 Comments

By Kevin Newcomb, Editor, Internet Marketing Institute Press release optimization, once the buzzword-du jour four or five years ago, has been abandoned by many marketers as ineffective. But press release optimization has gotten a bad rap, and can still be an effective tool for both business-to-consumer (B2C) and business-to-business (B2B) marketing. Greg Jarboe, president of [...]

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Building Better Landing Pages

Posted on July 9, 2010 - Filed Under landing page optimization | 40 Comments

By Kevin Newcomb, Editor, Internet Marketing Institute Many companies spend tens of thousands of dollars to acquire customers, but ignore what happens next. Paying attention to your landing pages — whether it’s for pay-per-click (PPC) ads, email campaigns, or banner ads — is one of the most-neglected online marketing tactics. But creating custom landing pages, [...]

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How to Name Your Site’s Images to Get More Traffic

Posted on July 8, 2010 - Filed Under search engine optimization | 34 Comments

When most business stick their toes in the search engine marketing waters, one of the first things they hear about is search engine optimization (SEO), as it relates to content. Not a lot of talk revolves around images; but it should for, everything on your site (eg, videos, photos, etc.) can help it rank well [...]

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Search Marketing Has Changed How Retailers MUST Interact with Consumers

Posted on July 2, 2010 - Filed Under search engine marketing | 24 Comments

One of the things that search marketing has done is shifted the power from retailers to consumers. As in, thanks to the internet, consumers are armed with much more information now. They no longer have to believe what a retailer’s slick website says, how their brochure reads or what a smooth-talking sales rep tells them. [...]

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