Archive for June, 2010

PPC Basics for B2B: Advertising Networks

Posted on June 28, 2010 - Filed Under ppc marketing | 26 Comments

While starting a pay per click (PPC) campaign can be as easy as logging in to AdWords (or similar services from Yahoo! or Microsoft), doing it right and maximizing your ROI requires you to pay more careful attention to the choices you make when launching a PPC campaign.  This article will take a look at [...]

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Why Frequently Updating Your Blog Is Key to Backlink Success

Posted on June 19, 2010 - Filed Under search engine optimization | 20 Comments

In B2B search marketing, getting backlinks can be twice as hard when compared to B2C marketing. The primary reason is that there’s a smaller pool of prospects. But, that doesn’t mean that B2B marketers can’t be just as effective at link building. One of the easiest ways to create backlinks is to create a company [...]

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Shorten the Sales Cycle with B2B Search Engine Marketing

Posted on June 16, 2010 - Filed Under search engine marketing | 28 Comments

B2B search marketing is different than B2C search engine marketing because the sales cycle is a little more complex; hence longer. Following is how to shorten it to make the sale that much sooner. B2B Search Engine Marketing: 2 Keys to Making the Sale Information Rules: Because the B2B sales cycle tends to be longer, [...]

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“Say Cheese” – Make B2B Search Marketing Personal to Make More Money

Posted on June 3, 2010 - Filed Under search engine marketing | 36 Comments

B2B search marketing has changed how businesses interact with their customers. For example, instead of calling or sending handwritten thank you notes (still good ideas by the way), a firm may send an e-gift card or an email. But, there is one thing that rules when it comes to customer service – making it personal. [...]

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