Archive for October, 2009

Which “Match Type” Is Right for Your Pay Per Click Campaign

Posted on October 30, 2009 - Filed Under ppc marketing | 38 Comments

As every pay per click marketer knows, keywords and keyword phrases are the foundation of every successful campaign. In order to assist you with this, major search engines like Google and MSN (Bing) have three different kinds of what’s known as (phrase/keyword) matching. The 3 Different Kinds of Matches in Online Search Exact Match: This [...]

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How To Make Pay Per Click Video Ads Work for You

Posted on October 27, 2009 - Filed Under ppc marketing | 38 Comments

Last week here, we explained how video ads work. Now that you know that, this week we wanted to give you two specific tips for making them work for you. Memorable Image: “A picture is worth a thousand words.” Many pay per click marketers who use video advertising forget this. They get so caught up [...]

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Video in Pay Per Click Advertising Explained…

Posted on October 17, 2009 - Filed Under ppc marketing | 44 Comments

When most people think of pay per click marketing, they think of tiny little “word” ads that you click on. Video doesn’t usually enter the picture. However, “PPC video marketing,” so to speak, has been around for a couple of years. In 2006, Google bought YouTube (for an astounding $1.65 billion, no less). This allows [...]

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Top 3 Pay Per Click Tips for a Profitable Holiday Season

Posted on October 13, 2009 - Filed Under ppc marketing | 31 Comments

It’s October, which in some cases, means that you’re already late to the game if you haven’t put together a PPC holiday marketing plan. The great thing about pay per click marketing though is that you can be up and running in minutes. Following are three things you can do to ensure more profits this [...]

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How to Get More Traffic from Long-Tail Keywords

Posted on October 2, 2009 - Filed Under ppc marketing | 43 Comments

Last week at PPC Summit in Los Angeles, the Search Marketing expert trainers shared a wealth of Pay Per Click knowledge with the 100+ marketers attending the event. Keyword targeting is always a hot topic and the use of long tail keywords was one of the tips discussed. In our last post, Long-Tail Keywords In Pay Per Click Advertising Works, we covered [...]

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