Archive for September, 2009

Long-Tail Keywords In Pay Per Click Advertising Works

Posted on September 19, 2009 - Filed Under ppc marketing | 37 Comments

Even novices to pay per click marketing know that the profit – or loss – is in the keyword selection. To learn more about keyword selection, read, [How to] Classify Your Keywords for Better Pay Per Click Results. Building on the lessons in this article is another piece of the keyword selection puzzle, ie, long [...]

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3 Traits Successful Online Marketers Have in Common

Posted on September 12, 2009 - Filed Under ppc marketing | 33 Comments

In the post, Pay Per Click Advertising: 3 Things for the Busy Fall Season, we discussed some areas to assess to improve your pay per click marketing results when the fall season rolls around. And, although it’s technically still summer, the busy fall season IS here (after Labor Day is when things tend to kick [...]

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Pay Per Click Marketing: 3 Ways to Improve Your Quality Score

Posted on September 5, 2009 - Filed Under ppc marketing | 39 Comments

Pay Per Click marketing is fundamentally paying for search engine positioning. And, one of the ways Google – the leading search engine – determines where to return your site in results is based on what they call a Quality Score. Pay Per Click Marketing: What is Quality Score? A quality score is simply a measuring [...]

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Pay Per Click Marketing: Using Spy Tools to Protect Your Brand

Posted on September 1, 2009 - Filed Under ppc marketing | 42 Comments

In the post, How to “Spy” to Boost Your Pay Per Click Advertising Results, we discussed the competitive advantages of spying on the competition and how to do it using SpyFu. Here, we’ll discuss another advantage of using spy tools beyond simple competitor espionage, ie, protecting your brand. In pay per click marketing, it’s not [...]

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