Archive for February, 2009

Increase Your PPC AdWords Campaign ROI: Are You Forgetting This One Thing?

Posted on February 20, 2009 - Filed Under ppc marketing | 3 Comments

You can have a killer AdWords ad, but still not be getting the conversion rates you want. It’s at this point that many pay-per-click advertisers start to shake their heads, wring their hands and tweak their ads. Don’t. Stop! You’ve forgotten to do one thing. What is it? Take a look at your landing page. [...]

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7 Powerful Words That Can Significantly Increase Your AdWords ROI

Posted on February 16, 2009 - Filed Under ppc marketing | 1 Comment

In the post, Pay Per Click Headlines: 3 Ways to Change It and Increase Your ROI, we discussed how what may seem like small little changes to your headline can produce big results. Continuing in this vein, we will discuss the most powerful words in the English language – and how you can use them [...]

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Pay Per Click Headlines: 3 Ways to Change It and Increase Your ROI

Posted on February 8, 2009 - Filed Under ppc marketing | 7 Comments

In the post entitled, Are You Making This All-Too-Common Mistake with Your PPC Campaign?, we relayed two reasons it’s critical to constantly monitor, tweak and analyze your PPC campaigns. One of the reasons was that customers become blind to your ad, eg, they gloss right over it because they’ve seen it so many times. At [...]

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Are You Making This All-Too-Common Mistake with Your PPC Campaign?

Posted on February 2, 2009 - Filed Under ppc marketing | Leave a Comment

Marketing – any type of marketing – is not a “set it and forget it” strategy. As for Pay Per Click (PPC), one of the most common mistakes many online marketers make is failing to continuously and consistently tweak their campaigns. While it may be easy to set it and forget it, it robs you [...]

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